AUTHORIZED ONLINE RESELLER POLICY
Copper Creek Hardware has adopted this Policy, effective as of May 1, 2018. This Policy is subject to change at any time by Copper Creek Hardware, at our sole discretion.
Copper Creek Hardware, Inc. believes that adoption of this Policy is an important component of our strategy to properly support internet sales, preserve and protect the value of our intellectual property and the rights therein, and ensure that Copper Creek Hardware line of products is supported with truthful and intentional marketing, effective product presentation and placement, and pre-sale and post-sale customer service and education.
APPLICATION OF THIS POLICY
This Policy applies to all distributors of Copper Creek Hardware products who buy from any channel of distribution, whether directly from Copper Creek Hardware (“Copper Creek Hardware Customers”) or any representative, brick and mortar retailer or distributor, and who now or hereafter sells any Copper Creek Hardware products online or resells any Copper Creek Hardware products to one or more companies operating Internet websites on which they sell, or intend to sell, Copper Creek Hardware products.
A Copper Creek Hardware Customer who has been determined to comply with the Policy may qualify to be an official Authorized Online Reseller (“Reseller”). Below are the policies and procedures that Copper Creek Hardware will apply in working with our Customers to support the distribution of our products on the internet.
This Policy applies to online marketing & sales activities ONLY.
A Copper Creek Hardware Customer currently operating under other Copper Creek Hardware channel policies should continue to abide by its preexisting agreement as it pertains to stocking, sales minimums and brick and mortar customer services.
AUTHORIZED ONLINE RESELLER
Copper Creek Hardware has determined that Resellers should meet certain criteria and fulfill certain responsibilities consistent with the Copper Creek Hardware strategy to maximize opportunities and benefits to all channel participants. In order to qualify, monitor and enforce those criteria and responsibilities, Copper Creek Hardware will maintain and promote a master list (“Authorized List”) of Resellers who meet its criteria and continue to fulfill the responsibilities established by Copper Creek Hardware.
The Policy includes both key expectations of Resellers and the Copper Creek Hardware commitment to provide marketing support only to those Resellers. Pursuant to the Policy Copper Creek Hardware will provide the following marketing support to Resellers:
In turn, under the Policy Copper Creek Hardware, Inc. has the following expectations of Resellers:
Internet Minimum Advertised Policy:
Copper Creek Hardware, Inc. is focused on maintaining high margins for our entire sales and distribution sales network. In recognition of the investment in time and resources required to provide the level of customer service and product knowledge expected from our customers, Copper Creek Hardware, Inc.is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products. Copper Creek Hardware, Inc. has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of Copper Creek Hardware, Inc. products. All Copper Creek Hardware, Inc. Authorized Resellers must agree to the terms and conditions of the following MAP Policy.
MAP pricing for all Copper Creek Hardware, Inc. products can be found on your current price list. All advertised prices must be at or above MAP for all Copper Creek Hardware, Inc.products if a MAP price has been established by Copper Creek Hardware, Inc. Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.
Resellers are also responsible for ensuring their Copper Creek Hardware, Inc. displayed retail pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price given the most recent publication of the price list. Copper Creek Hardware, Inc.’s MAP policy applies to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.
From time to time, Copper Creek Hardware, Inc. may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, Copper Creek Hardware, Inc. reserves the right to modify or suspend the MAP price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes.
Copper Creek Hardware, Inc.’s MAP Policy does allow resellers to omit pricing entirely from advertisements and/or advertisement statements such as “Call for Price” or “Call for Quote.”
Free shipping and/or handling, 0% sales tax, or free financing promotions do not violate the MAP.
Price matching policies are acceptable. Price matching cannot be used as a valid reason for violations of Copper Creek Hardware, Inc.’s MAP Policy. Advertised price must always be at MAP or higher.
FAILURE TO COMPLY
At the sole discretion of Copper Creek Hardware, Inc., failure to comply with MAP, intentional and/or repeated failure to abide, may result in the immediate loss of Authorized Reseller status and your ability to purchase all Copper Creek Hardware, Inc. products both direct as well as through distribution.
Copper Creek Hardware, Inc. will utilize the following steps to resolve MAP violations:
*UPON the discretion of Copper Creek Hardware, Inc. new pricing can be issued. Pricing must be updated within 30 business days from the date received.